My expectations for fast food are never very high, but my disappointment in Burger King recently reached an all time low. In my opinion, Burger King failed.
I am a huge fan of Iron Man and superheros in general. In my younger days, I was one... often. Burger King recently offered Iron Man swag as part of its kid's meal. The sack is pictured to the left.
Once I took a closer look, though, my disappointment set in. The boys get action figures and girls get jewelry and mirrors. Is this really how corporation American thinks? Are we still attempting to pigeon-hole boys and girls into assumed roles?
I am the father of three girls -- all who have the capability of becoming scientists and engineers. In fact, my oldest, when she was nine years old, saved up some money and bought her first robot. My son (the youngest) is an incredible artist and has the verbal acuity of his elder sisters. All of them would love to get a LEGO MindStorm NXT 2.0 for Christmas.
It is obvious, therefore, Burger King failed in not recognizing that girls are just as able to become the next Tony Stark as boys. They missed a golden opportunity to promote Science, Technology, Engineering, and Mathematics. Instead, they opted for the least creative and most unimaginative twaddle, appealing to children's vanity rather than their intellect. They failed to help make society just a little better by inspiring children to pursue the science and technology.
Science, Technology, Engineering, and Mathematics (STEM) is a major focus of the National Science Foundation as well as the U.S. Department of Education. The STEM action plan for a 21st Century education can be found here.