Here's the full audio of Peter Smith's commentary.
Interestingly, Fast Company also picked up a choice quote on the need for a cultural perspective. In the June 2010 issue, Shiro Nakamura, Chief Creative Officer at Nissan, said, "More designers have to understand the values of society and the people they are creating the vehicles for." This creative direction may be why FC highlighted Nakamura's inspiration as coming from such ordinary, everyday objects like shoes, video games, and bumblebees. He subscribes to the belief: Know Thy Customer.