Know Thy Customer: From Garage Sales to Bumblebees

I liked Peter Smith's commentary on Minnesota Public Radio the other day on garage sales. "All that stuff, it's a window into these peoples' lives. Every table tells a story I don't want to hear or read." It reminded me of Grant McCracken's (@Grant27) insight into the "homey" aspects of American life from his book "Chief Culture Officer: How to Create a Living, Breathing Corporation".

Here's the full audio of Peter Smith's commentary.

Interestingly, Fast Company also picked up a choice quote on the need for a cultural perspective. In the June 2010 issue, Shiro Nakamura, Chief Creative Officer at Nissan, said, "More designers have to understand the values of society and the people they are creating the vehicles for." This creative direction may be why FC highlighted Nakamura's inspiration as coming from such ordinary, everyday objects like shoes, video games, and bumblebees. He subscribes to the belief: Know Thy Customer.

Comments

[Hester32Colon]

If you're in a not good position and have no cash to get out from that, you would require to receive the loan. Just because it would aid you emphatically. I get bank loan every time I need and feel good just because of that.

[New Cars]

I have many things that are not used by me and i want to sale the in my garage i have got a nice idea from here thanks for sharing this

[Patrick McGowan]

Grant -- Thank you for your comment and insight. That's interesting about the "consumer is king" since 1912. The consumer is definitely a moving target -- all the more reason to stay alert. Thanks again. //PM